ANDRI, R. C.; WIJAYA, H. THE INFLUENCE OF DIGITAL BRANDING ON BRAND AWARENESS AND PURCHASE DECISIONS AMONG MSMES IN PALEMBANG: A CASE STUDY ON ZANAIA ACRYLIC. Klabat Journal of Management, [S. l.], v. 4, n. 2, p. 112–127, 2023. DOI: 10.60090/kjm.v4i2.1009.112-127. Disponível em: https://nurturagrow.site/index.php/kjm/article/view/1009. Acesso em: 10 nov. 2025.